But Oakley sunglasses aren’t only popular with people who want protection for their eyes. Oakley sunglasses aren’t only popular for athletes who need protective goggles for their chosen sports.
Oakley sunglasses are also very popular in mainstream media. Television shows, movie productions, commercials and other forms of media… these have become the domain of Oakleys for the past few decades.
Take, for example, the X-Men trilogy. There is a character in the movies named Cyclops, field leader of the X-Men and second in command, next only to the founder, Professor Charles Xavier. Cyclops was played by James Marsden. The character was a mutant whose power was a powerful optical blast which he cannot control unless his eyes were covered with ruby. Oakley created a special eyewear for the character, the X-metal/Ruby Iridium Penny. So popular was this product that replicas were made available to the public because of the huge demand. The replica, however, did not include the sideblinders which the movie version had, mainly because in reality, no one needs them since no one is a mutant, more so someone who possesses uncontrollable optical blasts.
Another superhero movie which prominently featured Oakley Sunglasses is Spider-Man 2, with Dr. Octopus wearing one of the brand’s eyepieces. Also, the Blade trilogy starring Wesley Snipes had the titular character – a half-vampire who slays evil vampires – wearing a pair of Oakleys as part of his usual ensemble. The Mission: Impossible team led by Tom Cruise’s character, Ethan Hawk, also wore Oakleys when in public and when at work.
Poker, a very popular “card sport” these days, require a lot of bluffing. One’s eyes must be concealed to likewise conceal one’s often devious intentions. Oakley itself has sponsored a popular professional player, Phil Hellmuth, who always wears his Oakley sunglasses during tours.
Motorbike racing, another sport where eye protection is essential, is home to a lot of athletes who wear Oakley sunglasses. It is common to see a pair of Oakleys on participants of the Ducati MotoGP, for example.
Oakley sunglasses have also been featured prominently in military-themed video games, particularly in Tom Clancy’s Rainbow 6 and Ghost Recon series.
The prevalence of Oakleys in popular culture is testament to how well the brand has been embraced by the world as one of the premiere eye protection and eye fashion products today.